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About Us

PureFragrances.com is the new online venture by NR Group with expertise in fragrance products for over 60 years.

We come from the house of Cycle, Lia, Rhythm and Flute Agarbathies. We have a whole lot of other products for you to discover and enjoy. You have loved us, helped us grow and we hope that you will continue your patronage with us in the online world too.

We are committed to providing a delightful shopping experience to customers and to fulfill all fragrance needs of the customer through different fragrance delivery systems.

We approach our business with honesty, integrity and compassion and we have no doubt that you will have a wonderful shopping experience at PureFragrances.com.